This article was published in Diario ABC on last October:
I was thrilled to meet someone like this young man, who one day decided to fulfill their projects and dared to create his niche in the business world
“It’s a different way to offer what is ours”. David became noticeable with this simple but resolute proposal.
He’s a young entrepreneur and businessman from the island of La Palma which managed to catch the attention of those who were attending “The Society We Build” forum.
It was held at Infecar in Las Palmas de Gran Canaria on September 26th, in the context of a series of conferences called “X: The Future of Canary Islands.”
If we’ve been already impressed by this young man’s human qualities during that intervention, then I could talk to him. And we talked long. Many of the principles and values that define him as a great entrepreneur appear, but he also struck me as a rara avis. Here’s why.
David Hernández Rodríguez is the name of this article’s main interest. Since he was seventeen years old, his entrepreneurial behavior was evident due to his well-known restlessness.
David and Facundo Daranas, his soul mate and childhood friend – sadly and untimely passed away when they were both twenty-five – cofounded a Holy Week brotherhood known as La Piedad in La Palma.
Davis still felt unfulfilled, so he struggled to make his own ideas true.
And so were born things such as La Tomasita, Negra Tomasa’s daughter, essential character of Los Indianos Carnival, with its own merchandising.
They also organized art contests to raise awareness of the importance of stellar tourism on this island and the souvenir of the stars, in collaboration with Canary Islands Astrophysics Institute, among many other initiatives.
David was born on September 29th, 1985, so he’s just 30 years old.
At 25 he expanded his business, La Molina Artesanía. It found its new home on Calle Real in Santa Cruz de La Palma.
Only two years later he wanted to fulfill a dream: open a store on the street that he believes it’s the best of the Canary Islands: Calle Mayor de Triana in Las Palmas de Gran Canaria. Courage, perseverance and faith are some of the values that define David: on November 30th, 2013, after so many struggles and nerves, he opened his new store.
It’s also called La Molina Artesanía and it’s located in Calle Triana, 58. As a tribute, he decided to specifically choose the opening date: it was the third anniversary of the death of his dear friend.
Affable, quiet, black-rimmed glassed David has a restless spirit and a very active mind behind that calm appearance.
That’s perhaps why he has always felt the need for elders’ advice and knowledgeable experience.
He prefers to surround himself with people who bring him something. As he defines himself, he prefers addition rather than subtraction and teamwork over individualism; he’s more a leader than a boss. That’s what he communicates and also what he asks to his employees and collaborators.
He is convinced that’s the best way to be at ease and this good spirit will be noticed by his customers.
With this people-oriented leadership, next thing was to define how he was going to differentiate his store from other handicraft shops. Of course, he’s not contemptuous of other people’s ideas and projects; on the contrary, he likes to watch and learn.
He decided to find a gap and create a new store concept for arts and crafts. It would be a lively, interactive place in which people would find the best and most original examples of our arts and crafts. It would be one way to overcome galleries and museums protocols; a place where products can be touched, tasted, smelt and, of course, bought.
His ambition – not greed, as he indicates – leads him now to a new project that will be released very soon. It’s called Siete Sensaciones, which aims to take another step in promoting this new store format, with the best work of our artists and the highest quality products of our craftsmen.
I do not know about you … but it moved me to meet someone like this young man who one day decided to make their projects come true. This man remembered the values his parents taught him and dared to create its niche in the business world. It is no wonder that the first costumers who came to his shop could hear from this excited young man from La Palma: “Thanks for coming; you are stepping into a dream.”
He is a great example.
Link to original article: “Stepping into a dream“